Course  ·  Part 5  ·  Assignment 16

Reflect

Reflection on Brand and Logo Design

 Time limit: 30 minutes

Remember to use your visual timer! We recommend the inventor’s iOS and Android apps — just search for “Time Timer” in the app store.

 

Explanation

Evidence suggests* that reflecting on things we’ve just learned can help us to hold on to new knowledge, deepen our understanding, and increase our self-awareness.

* Reflection is a part of David Kolb’s influential model of the experiential learning cycle (1984, 2nd edition 2015). Jennifer Moon argues for reflective learning in professional development courses — see “Using reflective learning to improve the impact of short courses and workshops” (2004). A study by Robin Stark and Ulrike-Marie Krause suggests that reflection on learning positively impacts learning outcomes — see “Effects of reflection prompts on learning outcomes and learning behaviour in statistics education” (2009).

Instructions

Complete a short reflection

Using paper and pen, a text document on your computer, or a voice note, put together a short reflection on the brand identity design readings, exercises, and guided brief. There are some tips and prompts just below!

Tips

If you get stuck, or can’t think where to start, have a look back through the work you completed in Part 2, or briefly review the assignments.

Still feeling stuck? Here are some prompts:

  • What did you learn about branding and brand identity design?
  • Were any of your preconceptions about brand and logo design challenged?
  • How did you find working on your first guided brief?
  • Were there any areas you found challenging or difficult to understand?
  • What did you discover while using Figma or InDesign?
  • Is there anything you weren’t able to figure out how to do in the software?

You can also try things like making a list of all the things you learned, writing down any questions you have, or reflecting on topics you’re feeling unclear about.

Remember, you can post questions over in our Slack workspace  . It’s free!

Take a break! [⊙_⊙]

Sit back and watch Kate Moross   — illustrator, creative director, designer, and founder of Moross Studio — talk about their work, and the experience of setting up and running a design studio.

In conclusion...

Feeling refreshed? Let’s learn about editorial design!

Assignment version 1.0
Last updated 7 June 2021

Get feedback on your work

Join our free Slack workspace   to discuss your assignment with other members of the Baseline community.

Or book a coaching session   with one of our expert design coaches. Sessions start at £25/€30/$35.

Thanks for supporting Baseline!