❮  Course overview   ·   ❮  Part 4   ·   Part 6  ❯

Part 5

Applied Graphic Design

You’ll cover:

  • How to create logos and branding
  • How to design magazines and reports
  • How to present data using graphics

Total time: 30 hours

Work through the assignments in order.
Links turn grey once you’ve opened them.

Image credit: Baseline Team

 

Introduction

1. Introduction to applied graphic design
Read 10 minutes

Brand identity design

2. Brand identity design basics
Read 10 minutes

3. What makes a brand identity great
Read 10 minutes

4. Analyse a brand
Practise 1 hour 30 minutes

5. The different types of logo
Read 10 minutes

6. How to design a logo
Read 10 minutes

 

Guided brief ─=≡Σ((( つ◕ل͜◕)つ

Build a brand identity

7. Study the brief
Apply 30 minutes

8. Conduct some research
Apply 2 hours

9. Develop some brand name options
Apply 1 hour

10. Sketch some logomark options
Apply 1 hour

11. Digitise the logomark
Apply 1 hour 30 minutes

12. Make a simple wordmark
Apply 1 hour 30 minutes

13. Choose the brand typography
Apply 1 hour

14. Create the brand colour palette
Apply 1 hour

15. Compile brand documentation
Apply 1 hour

16. Reflection on brand identity design
Reflect 30 minutes

Take a break! [⊙_⊙]

Sit back and watch Kate Moross   — illustrator, creative director, designer, and founder of Moross Studio — talk about their work, and the experience of setting up and running a design studio.

Editorial design

17. Editorial design basics
Read 10 minutes

18. What makes an editorial design great
Read 10 minutes

19. Analyse an editorial design
Practise 1 hour

 

Guided brief (* •‿•)ノ⌒*:・゚✧

Design a magazine feature

20. Study the brief, then sketch layout ideas
Apply 1 hour

21. Refine layout options
Apply 1 hour

22. Set up your document in Figma or InDesign
Apply 30 minutes

23. Digitise your design
Apply 4 hours

24. Complete final checks and export to PDF
Apply 30 minutes

25. Reflection on editorial design
Reflect 30 minutes

Take a break! ┌(◉ ͜ʖ◉)つ

Hear Aaron Draplin   — graphic designer, speaker, and founder of the Field Notes brand — share the story of how he became a designer.

Information design

26. Information design basics
Read 10 minutes

27. What makes a data visualisation great
Read 10 minutes

28. Some hazards of data visualisation
Read 10 minutes

29. Analyse a data visualisation
Practise 1 hour

30. More advanced data visualisation
Read 10 minutes

31. Infographics
Read 10 minutes

 

Guided brief ٩( ๑╹ ꇴ╹)۶

Design an infographic

32. Study the brief, then ideate
Apply 1 hour

33. Sketch each visualisation
Apply 1 hour

34. Sketch the infographic
Apply 1 hour

35. Digitise the infographic
Apply 4 hours

36. Reflection on information design
Reflect 30 minutes

Finished Part 5? Nice work!

Remember you can join our free Slack workspace   to discuss your work.

If you’d like an expert eye on your efforts, why not book a one-off coaching call?

In Part 6, you’ll tackle three independent, 15-hour design briefs for your portfolio.

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