Guided Brief: Build a Brand Identity
Compile Brand Documentation
Time limit: 1 hour
Remember to use your visual timer! We recommend the inventor’s iOS and Android apps — just search for “Time Timer” in the app store.
An important part of any branding project is to present all of the brand “assets” (wordmark, logomark, fonts, colour palette, etc.) with some clear guidance on how they should be used.
In this assignment, you’ll fill out our Figma template with the assets you’ve created in the previous seven assignments, and then export it and save it to your “finished projects” folder.
Before starting, open up this Figma template . Take your own copy by clicking the little down arrow next to the file name, and selecting “Duplicate”:
Add the logo
Set your timer: 30 minutes
First, copy and paste your wordmark and logomark into the new file.
You’ll probably need to resize them so they fit the template. When resizing, use the scale command — you can select this by pressing K. This will ensure that the strokes on your shapes stay the correct thickness.
There are also spaces for vertical and horizontal combinations of the wordmark and logomark. Spend a little time experimenting with different size combinations to achieve balance. As a guide, here’s how Renault handle their different combinations:
Add the colour palette
Set your timer: 15 minutes
Next, add your brand colours to the boxes provided. You can do this by clicking each rectangle shape, and then typing in your colour value to the colour picker. You can type in the HSL values, or paste in the hex code for your colours. Don't forget to fill out the HSV and Hex code text underneath each colour.
Add the typefaces
Set your timer: 10 minutes
Finally, add your two font choices to the remaining boxes. Remember to add the font name to the labels underneath.
Review the example solution
Once you’ve completed your work on this assignment, take a few minutes to review the example solution below.
Here’s the brand documentation we put together for this assignment.
Congratulations! You’ve completed your first guided brief.
Once you’ve completed a short reflection on your work, it’ll be time to move on and learn about editorial design!
Assignment version 1.0
Last updated 7 June 2021