Course  ·  Part 5  ·  Assignment 15

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Guided Brief: Build a Brand Identity

Compile Brand Documentation

 Time limit: 1 hour

Remember to use your visual timer! We recommend the inventor’s iOS and Android apps — just search for “Time Timer” in the app store.

 

Explanation

An important part of any branding project is to present all of the brand “assets” (wordmark, logomark, fonts, colour palette, etc.) with some clear guidance on how they should be used.

In this assignment, you’ll fill out our Figma template with the assets you’ve created in the previous seven assignments, and then export it and save it to your “finished projects” folder.

Instructions

Before starting, open up this Figma template  . Take your own copy by clicking the little down arrow next to the file name, and selecting “Duplicate”:

1

Add the logo

 Set your timer: 30 minutes

First, copy and paste your wordmark and logomark into the new file.

You’ll probably need to resize them so they fit the template. When resizing, use the scale command — you can select this by pressing K. This will ensure that the strokes on your shapes stay the correct thickness.

There are also spaces for vertical and horizontal combinations of the wordmark and logomark. Spend a little time experimenting with different size combinations to achieve balance. As a guide, here’s how Renault handle their different combinations:

2

Add the colour palette

 Set your timer: 15 minutes

Next, add your brand colours to the boxes provided. You can do this by clicking each rectangle shape, and then typing in your colour value to the colour picker. You can type in the HSL values, or paste in the hex code for your colours. Don't forget to fill out the HSV and Hex code text underneath each colour.

3

Add the typefaces

 Set your timer: 10 minutes

Finally, add your two font choices to the remaining boxes. Remember to add the font name to the labels underneath.

4

Review the example solution

Once you’ve completed your work on this assignment, take a few minutes to review the example solution below.

Example solution

Here’s the brand documentation we put together for this assignment.

In conclusion...

Congratulations! You’ve completed your first guided brief.

Once you’ve completed a short reflection on your work, it’ll be time to move on and learn about editorial design!

Assignment version 1.0
Last updated 7 June 2021

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