Course  ·  Part 5  ·  Assignment 14


Guided Brief: Build a Brand Identity

Create the Brand Colour Palette

 Time limit: 1 hour

Remember to use your visual timer! We recommend the inventor’s iOS and Android apps — just search for “Time Timer” in the app store.



In this assignment, you’ll use your learning about colour theory from Part 4 to create three colour palette options for the brand.



Create the first colour palette

 Set your timer: 25 minutes

Keeping in mind your brand keywords and knowledge of colour psychology, choose your first brand colour palette.

Remember to start with just one base hue — this will be your main brand colour, and provide a starting point for the other colours you choose.

We recommend that you open up the reading from Part 4 about how to choose a colour palette, and work through the five steps outlined there.


Create the second colour palette

 Set your timer: 25 minutes

Repeat the process to create a second colour palette.


Create the third colour palette

 Set your timer: 25 minutes

Repeat the process one last time to create your third colour palette option.


Review the example solution

Once you’ve completed your work on this assignment, take a few minutes to review the example solution below.

Example solution


Coming soon!

We’re currently in soft launch, and this example solution will be added in the next few weeks.

Questions or comments?

In conclusion...

Over the past eight assignments, you’ve designed a number of separate brand identity elements.

In the final assignment in this guided brief, bring your work together in some simple brand documentation.

Assignment version 1.0
Last updated 7 June 2021

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