Course  ·  Part 5  ·  Assignment 13


Guided Brief: Build a Brand Identity

Choose the Brand Typography

 Time limit: 1 hour

Remember to use your visual timer! We recommend the inventor’s iOS and Android apps — just search for “Time Timer” in the app store.



In this assignment, you’ll use your new typography knowledge from Part 4 to choose three potential font pairings for the brand.



Choose three possible brand fonts

 Set your timer: 25 minutes

Making sure to keep your brand keywords in mind, choose three possible fonts for the brand. At this point, remember, you’re not choosing pairings — you’re just choosing options for the first font in your pairing.

Feel free to refer back to the reading from Part 4   if you need a refresher on the process of choosing a font. And remember that Google Fonts   has a great interface for filtering typefaces and quickly testing out possibilities.


Choose three possible font pairings

 Set your timer: 25 minutes

Next, choose a font to pair with each of the three you just selected. Again, feel free to refer to the earlier lesson on how to pair fonts  .


Review the example solution

Once you’ve completed your work on this assignment, take a few minutes to review the example solution below.

Example solution


We decided to pick a font combination for each of the three approaches we covered in Part 4: harmonise, maximise contrast, and maximise harmony.

Harmonise: Alice and Work Sans


Maximise contrast: Futura Bold and Happy Times

Maximise contrast

Maximise harmony: Quattrocento Bold and Quattrocento Sans

Maximise harmony

In conclusion...

In the next assignment, you’ll build a colour palette to go with your brand typography.

Assignment version 1.1
Last updated 17 October 2021

Change notes:
17 October 2021, v1.1: Example solution added.

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